Attorney-General’s Department
Brief: National Child Safety Campaign
Campaign:
‘One Talk at a Time’
Ending Child Sexual Abuse feels like a problem so large and insidious that many of us don’t know where to begin. Nobody wants to believe it happens in their world, so we don’t talk about it. That silence is where perpetrators creep in. So, the solution is easier than we think… A world that’s safe for our kids can be created one preventative talk at a time.
'One Talk At A Time' represents the first phase in the Government's intent to bring the problem to national conversation. The campaign strikes a delicate balance between spotlighting the issue without fear mongering or triggering victim survivors whilst creating a reassuring path to action without downplaying the issue or overreaching on impact.
TV/OLV - Launch 60 sec
TV/OLV - Bus Stop 30 sec
TV/OLV - Park 30 sec
TV/OLV - Storytime 30 sec
Social - Launch, 60 sec
Social - Bus Stop, 30 sec
Social - Storytime, 30 sec
Social - Park, 30 sec
Radio
Radio